Can someone quickly tell what the page is about, who it helps, and why it matters?
Does the page give buyers enough reason to keep reading, believing, or considering the next step?
Can buyers see what to do next without having to work too hard to figure it out?
For one homepage when the main question is one page.
For your homepage plus up to 4 selected supporting pages.
Use the free kit to take a simple first pass through your page before you spend more time changing it.