INSIGHTS

What buyers may notice before they take the next step.

Articles from DigiPixel Media on website messaging, buyer understanding, review decisions, and what may deserve attention before more changes are made.

Buyer Understanding

Good at the work is not the same as easy to choose

Being good at the work still may not be enough if the page makes buyers work too hard to understand why they should choose you.

Page Messaging

Professional page. Too much buyer work

A page can look polished and still ask buyers to figure out too much before they take the next step.

Buyer Understanding

The referral got them to look

A referral may open the door, but the page still has to confirm the trust before someone is ready to move forward.

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Start with the homepage, or look across the broader website experience.